Raise your hand if you’ve ever sent a text or email that was misinterpreted by the person on the other end!
Okay, now keep your hand raised if you’d like to avoid that at all costs for the future!
This has a lot to do with your tone of voice which is also known as TOV in the marketing world.
Now let me be honest with you… Tone can be a tricky thing to maintain control of through writing.
But if you’re looking to receive responses that you actually want, then it’s important to understand!
Your tone basically puts your personality on display and evokes emotion from the reader. So in other words…
It’s all about how you say something, not necessarily what you’re saying.
I know what it’s like to have an intention for your message but it gets totally misconstrued. It’s all about making sure you have the appropriate tone!
You can’t expect people to receive your message the way you intend when your tone is not aligned with it.
Having a consistent and recognizable tone helps you stand out and build trust with your audience. Are you typically using a light-hearted tone? A serious tone?
It should be something that is consistent throughout your brand!
But at the same time, it’s important to use subtle changes in tone when it’s appropriate.
It’s very normal for the tone of your copy to vary some, depending on your particular message and the emotion you’re trying to pull from your audience.
For example, while your brand voice may be funny or irreverent, you may choose to tone that down when addressing a serious issue that affects your industry or your audience.
In other words, read the room.
And above all, consider your reader. Think about how you want them to feel when they read your message and work backwards from there.
What type of tone would best evoke the emotion you want from your audience? Does it align with the message you’re sending? Does all of this still fit inside of your brand voice?
All of these aspects connect and it’s important to double-check that it all makes sense for YOU and your brand as well as your target audience.
There’s a lot to consider when building emotional connection between your audience and your brand.
Paying close attention to the nuances in tone can go a long way in fine-tuning your brand voice, increasing brand awareness, and seeing those open and click rates go up and up and up!
If you want more tips to add a little magic into your copy, subscribe to my email list! Over the next couple of weeks, we’re going deeper to help you find ways to infuse more personality into your emails and get the diving that you’ve been looking for from your copy!