Your brand identity is not just another fancy word for your brand voice.
Yes, it’s a part of it, but it’s only a piece.
So many people mistake how much actually goes into creating and maintaining your own brand identity.
No, it’s not just about your fonts.
No, it’s not just the colors you use.
Don’t be mistaken. These are still important elements of your brand, but it isn’t the end all be all. Your brand’s identity is actually composed of three leading elements:
These 3 elements play a major role in defining your brand.
Not sure what each of them are? No worries. I got you.
Let’s get into each of them.
Your brand personality refers to the human characteristics, emotions, and attributes embodied by a brand.
Is your brand rugged or soft? Playful or serious? Exciting or sophisticated?
If you’re not sure how to answer that, you can dive deeper into the blog post about the 5 dimensions of brand personality.
Your brand voice should sound like YOU.
It is the unique expression of you and your brand through words.
Your brand voice is the specific language and communication style that best connects with your dream customers.
If you need any help nailing your brand voice, I’m your girl!
This defines your brand’s beliefs and values and how you’d like to be perceived both internally and externally.
Your message is communicated to your target audience through your products and your verbal and non-verbal communication that describe what you do and how you’re different from others.
Your brand message should be kept in mind anytime you post a piece of content.
That’s the magic formula for building your brand identity. If you’re still having trouble figuring yours out, follow me on Instagram @copyfoxx for more tips on brand building.
Do you know what your brand identity is? Share in the comment section below!