Do you want to know one sure-fire way of making sure NOBODY ever opens your emails again?
Make the subject line dry, boring and ambiguous.
No, but seriously. Subject lines are 100% make or break.
When sending out an email, you only have a few characters to make sure the person reading it doesn’t end up throwing it in the trash folder.
If your reader isn’t intrigued by the subject line alone, you can bet your money that it’s going to cost you both sales and subscribers. Both very important things you need in your business.
But what’s even more important is making sure the content inside of your email is valuable!
So if you’ve been struggling with getting your audience to open and click through your emails, don’t freak out! That’s why I’m here.
Try asking yourself these questions created by best-selling author and entrepreneur, Michael Masterson, to help you with your next email! Let’s get into it.
Being helpful is the best way to build trust with your audience. When creating an email for them, think about where your target audience is and what they currently need.
Do you understand their pain points? Their pleasure points? Do you know how to get them from point A to point B?
I hope the answer to all of those is yes! If not, you better go figure it out ASAP.
Your email needs to be useful to them— this includes helping them through a problem they have, inspiring them to take action on something or even connecting with them to let them know you understand them.
Simply put? Without urgency, your reader has no reason to act.
If whatever you’re promoting is going to be there when they decide to come back to it 2 months later, why would they take action now?
Make your offer available for only a couple of weeks. Or keep it at a discounted price for only a few days.
Listen, I get that you might be worried that creating a tight window won’t give people enough time to purchase but FOMO is real.
How many times have you rushed to the mall when your favorite store was having a sale for a limited time only?!
Trust me, creating urgency in your emails is one of the best ways to make people decide right NOW.
Everybody under the sun is offering so many similar services and products. What makes YOURS any different?
This isn’t me telling you that your offer is bland (unless it is). This is me encouraging you to think about what sets your offer apart from those in your industry and build from there!
It’s time to start focusing on new and interesting angles that will grab your audience’s attention.
Figure out what makes your brand so special and never fail to sprinkle that throughout your messaging.
It’s all about adding a touch of magic!
Do you know who you’re talking to and what message you’re getting across?
I pray you do because this is SO important when writing an email— and any piece of content, really.
Think of your target audience as one specific person and while writing, ask yourself,
“What does she want? What is she going through? What does she need to hear right now?”
Be as specific as possible— once you figure all of that out, speak to her and her only.
Try it out. Personalization truly goes such a long way.
Writing a valuable, attention-grabbing email doesn’t have to be so hard!
Once you get your foot in the door with the subject line, all you’ve got to do is deliver exactly what your ideal client was looking for! No gimmicks. No games. Just straight up value.
Before sending out your next email, I want you to ask yourself these 4 questions and answer honestly. Then adjust your content to make sure you’re covering all of the bases every single time.
One bonus 5th question worth asking yourself is, “Would YOU open your own emails?”
Be honest. If you were on the receiving end of your last email, would you have opened it and found value in it? Share your answer with me in the comments!